About Us

We are a small online accessories brand based in Durban, South Africa who aims to source and create effortless and unique adornment for those with a discerning eye. Combining their backgrounds in interior design, photography, marketing and fashion merchandising, XO was created by a sassy mother-daughter trio - Karin, Maxine and Natalie Elphick. XO designs and locally produces all their leather goods and imports other elevated essentials that are sure to become treasured and admired pieces of your wardrobe. Each product is created in small, limited collections to ensure exclusivity and a focus on slower, more thoughtful fashion.